How to follow up with a promoter without being annoying

The simple technique to turn a “seen” into a reply.

You sent a message.
No reply.

👉 That’s normal.

Following up is part of booking.

🎯 Why you’re not getting a reply

It’s not necessarily a refusal:

• message not read
• no time
• other priorities
• forgotten

👉 You need to follow up

💡 An effective follow-up method

Timing

• 5 to 7 days later
• then a second follow-up if needed

Format

• 3 to 5 lines max
• quick reminder
• one single link

Example

Hello,
I’m following up regarding our proposed date.
Here is our live set: [link]

Would you be available to discuss it?

❌ Mistakes to avoid

• following up the next day
• writing a wall of text
• completely changing your message
• adding several links

👉 Worst of all: sounding pushy

🔗 The real problem

If you have to follow up too much…

👉 it’s often because your project isn’t clear

Fix it here:

• Create a pro press kit
• Contact a venue effectively

Conclusion

Following up isn’t bothering people.

👉 It’s doing your booking work.