PDF press kit or website: which option should you choose to get gigs?

Are you torn between:

• a PDF press kit
• an online press kit

👉 The answer is simple: the two are not in the same league.

And one of them is clearly outdated.

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The problem with PDF press kits

PDFs used to be the standard.

Today, they come with several problems:

• hard to update
• bulky to send
• not very readable on mobile
• no interaction

👉 Result: not very effective for booking

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Why online press kits have become the standard

A web press kit allows:

• instant access
• smooth reading
• real-time updates
• easy sharing

👉 This is what promoters expect today

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Clear comparison

PDF press kit

• static
• hard to maintain
• not very engaging

Website press kit

• dynamic
• accessible
• optimized to convince

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Concrete example

Here is a modern press kit:

https://www.bandcopilot.com/demo/ashen-vow-demo

👉 Notice:

• simple navigation
• accessible information
• structured content

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Putting it into practice: making the right choice

If you're just starting out:

👉 avoid the PDF

If you want to get booked:

👉 switch to an online press kit

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Mistakes to avoid

• sending only a PDF
• multiplying links (YouTube, Drive…)
• not centralizing your information

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Learn more

👉 Read:
Create a professional press kit

👉 Also:
Get found by promoters

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