What to Include in an Artist Press Kit (Complete Checklist)

You want to create a press kit… but you don’t know what to put in it?

Good news: a strong press kit comes down to a few key elements.

The problem is that many artists include too much… or not the right things.

Here’s the clear checklist.

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Why your press kit needs to be structured

A booker:

• receives dozens of requests
• spends a few seconds on each project

👉 Your press kit needs to get straight to the point.

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The complete checklist for an effective press kit

🎥 1. A live video

Essential.

This is what makes it possible to decide whether you can play or not.

👉 Read more:
Preparing a live video for bookers

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🧠 2. A short bio

Not a novel.

3 to 5 lines is enough:

• style
• world
• positioning

👉 Read more:
Writing an impactful project bio

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📸 3. Professional photos

Minimum:

• 2 to 5 photos
• good quality
• consistent with your universe

👉 Read more:
Building your visual identity

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🎵 4. Tracks or excerpts

• 1 to 3 tracks
• clean quality
• easy to access

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📅 5. Your live info

• setup (solo / band)
• set length
• style
• any references

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📩 6. Clear contact details

Email or form.

👉 No contact = no gig

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What you can add (optional but useful)

• past dates
• reviews / feedback
• technical riders
• social links

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Putting it into practice: structuring your press kit

A good order:

1. video
2. bio
3. photos
4. music
5. live info
6. contact

👉 Concrete example:
https://www.bandcopilot.com/demo/midnight-echoes

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The most common mistakes

• including too much information
• hiding the important elements
• making an unreadable PDF
• forgetting the live video

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Go further: create a pro press kit

👉 Complete guide:
Create a professional press kit

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